Terms of Service

By accessing and using the website littleherobook.com (hereinafter: "the Website") and/or placing an order, you agree to the following terms and conditions. These terms apply to all products and services offered through the Website. We advise you to read these terms carefully before placing an order.

1. Definitions

In these terms and conditions, the following terms are defined as follows:

2. Description of Service

Little Hero Book is an online platform that allows users to create personalized children's books by uploading photos and selecting story options. We use AI technology to generate illustrated storybooks based on your inputs. After payment, you can review and edit your book online before it is sent to print and delivered to your door.

3. User Accounts

• You must sign in with a valid Google account to place an order.
• You are responsible for maintaining the confidentiality and security of your account.
• You must be at least 18 years old, or have parental or guardian consent, to use the Service.
• You agree to provide accurate, current, and complete information during the ordering process.
• You are responsible for all activity that occurs under your account.

4. Offer and Formation of Agreement

4.1 Offer

All offers on the Website are without obligation unless expressly stated otherwise. The Seller reserves the right to change prices and product specifications at any time. Obvious mistakes or errors in the offer do not bind the Seller.

4.2 Ordering Process

The Agreement is concluded at the moment the Buyer completes the ordering and payment process and receives an order confirmation by email. The Seller reserves the right to refuse or subsequently cancel an order without providing reasons, particularly if there is a suspicion that the content infringes on third-party rights or violates our Content Guidelines (see Section 13). In the event of such cancellation, the Seller is not liable for compensation.

5. Prices and Payment

5.1 Prices

All prices on the Website are listed in USD and include applicable taxes unless otherwise stated. Shipping costs are shown separately during checkout.

5.2 Price Changes

The Seller reserves the right to change prices at any time. Price changes do not affect orders that have already been placed and confirmed.

5.3 Payment

Payment must be made via the payment methods offered on the Website. The Seller uses Stripe for secure payment processing. The order will only be processed after full payment has been received. By placing an order, you authorize us to charge the full amount to your selected payment method.

5.4 Billing Descriptor

Charges appear on your bank or card statement under a descriptor containing LITTLEHEROBOOK. If you do not recognize a charge, please contact us at contact@littleherobook.com before contacting your bank. We can identify the order and resolve the matter immediately, which is faster for you than a bank dispute.

5.5 Authorized Use of Payment Method

By placing an order, you warrant that you are the authorized holder of the payment method used, or that you have the express permission of the holder to use it. Orders placed with a payment method used without authorization will be cancelled and reported.

6. Book Creation & Editing

• Generation begins immediately after payment. As soon as payment is confirmed and you open the book editor, our AI begins generating your personalized book (story text, illustrations, and cover) based on your inputs. Generation is not a step you trigger separately and it is not reversible.
• Each generation and each regeneration of an illustration consumes third-party AI computing resources that the Seller pays for at the moment of use. These costs are incurred immediately, cannot be recovered by the Seller, and cannot be resold, because the output is personalized to your child and has no value to anyone else. This is the basis for the refund rules in Section 8.
• You will have the opportunity to review the generated book online, edit page texts, and regenerate illustrations before confirming your order for printing. This editing stage is part of the service you have paid for, and it is delivered to you as soon as generation completes.
• It is your responsibility to carefully review all content (including text, names, personalization details, and illustrations) before confirming the order. Errors present in the version you approve do not constitute grounds for return or refund.
• Once you click "Confirm Order," your book is sent to print and no further edits can be made.
• Your book project files are stored for a limited period of 10 weeks after creation. After this period, files are permanently deleted for privacy and storage reasons (see our Privacy Policy). Reorders are not possible after this period.

7. Delivery

7.1 Delivery Address

Delivery takes place at the address provided by the Buyer during checkout. The Seller is not responsible for failed or delayed deliveries resulting from incorrect address details provided by the Buyer.

7.2 Delivery Time

Production and delivery times are indicative (typically 11–15 business days after order confirmation) and may vary depending on your location, shipping method, and production queue. Exceeding the indicated delivery time does not entitle the Buyer to compensation.

7.3 Shipping Carriers

The Seller is not responsible for delays caused by shipping carriers, customs processing, or events outside our control.

7.4 Risk upon Delivery

The risk of damage and/or loss of the book rests with the Seller until the moment of delivery to the Buyer.

8. Cancellation, Right of Withdrawal, and Refunds

This section sets out, in full, when an order can and cannot be refunded. Please read it before you pay.

8.1 Express Consent to Immediate Performance and Waiver of Withdrawal

The Product is manufactured according to the Buyer's personal specifications and is clearly personal in nature, and the service includes digital content that is generated on demand specifically for the Buyer. By completing checkout and continuing to the book editor, the Buyer expressly requests that the Seller begin performing the Agreement immediately and expressly acknowledges that they thereby lose any statutory right of withdrawal or cooling-off period in respect of that personalized content, to the fullest extent permitted by applicable law (including, for consumers in the EU/EEA, Article 16(a), 16(c) and 16(m) of Directive 2011/83/EU on consumer rights).

8.2 Before AI Generation Has Begun — Full Refund

If you have paid but no AI generation has yet been started on your order, you may cancel for any reason and receive a full refund of the purchase price. Contact us at contact@littleherobook.com with your order details and we will cancel and refund the order. The Seller's server records are the authoritative record of whether generation has begun.

8.3 Once AI Generation Has Begun — No Refund

Once generation of any page text, illustration, or cover has begun on your order, the order is final and non-refundable. At that point the personalized digital content has been produced and made available to you in the editor, and the associated AI computing costs have been irreversibly incurred by the Seller. The content is unique to your child and cannot be reused, resold, or recovered.

This applies regardless of whether you subsequently:

• confirm the book for printing or leave it unfinished;
• abandon the project, stop using the editor, or never return to the Website;
• change your mind about the story, the theme, the characters, or the gift;
• are dissatisfied with the AI's artistic interpretation, provided the Product substantially corresponds to the inputs you supplied (see Section 10).

Regenerating an illustration you are not happy with is included in the price and is unlimited within the editor. If an illustration does not look the way you want, the remedy is to regenerate or edit it before confirming — not to request a refund after generation has taken place.

8.4 After Confirmation for Printing — No Cancellation, No Refund

When you click "Confirm Order," your book is sent to our printing partner and enters production. From that moment the order cannot be cancelled, changed, or refunded, except where Section 8.5 or 8.6 applies. If you wish to cancel between generation and confirmation for reasons outside Sections 8.2–8.3, contact us at contact@littleherobook.com; we will consider the request, but cancellation cannot be guaranteed and no refund is owed.

8.5 Defective or Damaged Printed Books

Physical books cannot be returned and are not eligible for a refund unless there is a clear production or delivery defect for which the Seller is responsible (for example, damage during transport, misbound pages, or serious printing errors not present in the version you approved).

The Buyer is solely responsible for reviewing all content — text, names, spelling, personalization details, and illustrations — before confirming the order for printing. Errors that were present in the version approved by the Buyer are not defects and do not constitute grounds for a return or refund.

A valid defect must be reported within 14 days of receipt, with a clear description and photographic evidence. Upon acknowledgment of the defect, the Seller will, at its discretion, provide a free replacement copy. A monetary refund will only be considered if a replacement is not reasonably possible.

8.6 Book Not Received

If your book has not arrived within 30 days of the estimated delivery date and the delivery address you provided was correct, contact us at contact@littleherobook.com. We will investigate with the carrier and, where the parcel is confirmed lost, re-ship your book at no cost or, if a reprint is not reasonably possible, refund the purchase price. Deliveries recorded by the carrier as delivered to the address you supplied, and deliveries that fail because of an incorrect or incomplete address, are not eligible under this clause.

8.7 Goodwill Gestures

The Seller may, entirely at its own discretion, offer a partial refund, a discount, or a free reprint in individual cases. Any such gesture is made without acknowledgment of liability, does not create a precedent, and does not waive any provision of these terms.

8.8 How Refunds Are Issued

Approved refunds are issued through Stripe to the original payment method only. Processing typically takes 5–10 business days to appear on your statement, depending on your bank. We cannot refund to a different card, account, or person.

8.9 Statutory Rights

Nothing in this section limits or excludes any right you have under mandatory consumer protection law that cannot lawfully be excluded. Where any part of this section is unenforceable in your jurisdiction, the remainder continues to apply.

9. Chargebacks and Payment Disputes

9.1 Contact Us First

If you are unhappy with your order or do not recognize a charge, you agree to contact the Seller at contact@littleherobook.com and to allow us 14 business days to resolve the matter before initiating a chargeback, payment dispute, or reversal with your bank or card issuer. Nearly every issue — a wrong name, a damaged copy, a parcel that has not arrived — is resolved faster this way than through a bank dispute.

9.2 Disputes Filed Without Contacting Us

A chargeback initiated without first following Section 9.1, or initiated in respect of an order that is non-refundable under Section 8.3 or 8.4, constitutes a breach of these terms. The Seller will contest such disputes and will submit to the card network the evidence described in Section 9.3.

9.3 Evidence and Records

The Buyer acknowledges and agrees that the Seller records and may submit as evidence in any payment dispute, in accordance with its Privacy Policy: the account and email address used to place the order; the date, time, and IP address of checkout and of acceptance of these terms; the timestamps at which AI generation of text and illustrations was started and completed; the Buyer's activity in the book editor, including edits, regenerations, and the final approved version of the book; the "Confirm Order" action and its timestamp; the order confirmation and any correspondence; and the production, shipping, and carrier tracking records. The Buyer further agrees that these terms, and in particular Sections 6, 8, and 9, may be presented in full as evidence of the refund policy accepted at the time of purchase.

9.4 Consequences

Where a chargeback is filed in breach of Section 9.2, the Seller may suspend or close the account concerned, cancel any orders still in progress, decline future orders, and — to the extent permitted by applicable law — recover the disputed amount together with any dispute or administration fees charged to the Seller by its payment processor and any reasonable costs of collection.

9.5 Fraudulent Claims

Claiming non-receipt of a book that carrier records show was delivered, or disputing a charge for an order that was generated, edited, and confirmed from the Buyer's own account, may be reported to the payment processor and to the relevant authorities.

9.6 Statutory Rights

This section does not remove your right to dispute a payment with your bank or card issuer where the law gives you that right. It sets out the process we ask you to follow first, and what the Seller will do in response.

10. Quality and AI-Generated Content

The Buyer acknowledges that the Product is created using generative AI. Although the Seller strives for the highest possible quality, AI may produce unexpected or imperfect results in both text and illustrations. The following are not considered defects:

• Minor variations or stylistic choices in AI-generated illustrations.
• Illustrations that do not exactly match uploaded photos (AI generates artistic interpretations, not photorealistic portraits).
• Minor color deviations between on-screen display and the printed product, which are inherent to the printing process.
• Minor deviations at the edges of illustrations resulting from standard trimming during professional printing (trim margins).

Notwithstanding the above, applicable consumer protection laws apply. The Product must meet what the Buyer may reasonably expect from it given the nature of AI-generated personalized books.

11. User-Provided Content

• You retain ownership of the photos you upload.
• By uploading photos and providing other content, you grant us a limited, non-exclusive license to use them solely for the purpose of creating your personalized book and fulfilling your order.
• You confirm that you have the right to upload all submitted photos and content, that the individuals depicted have given their consent (or parental/guardian consent for minors), and that the content does not infringe on the rights of any third party.
• You are solely responsible for all content, images, and textual instructions provided to the AI. You warrant that this content is not unlawful, defamatory, obscene, hateful, or otherwise inappropriate.
• You fully indemnify the Seller against all claims, fines, and costs from third parties arising from infringing or unlawful material provided at your request.

12. Content Guidelines

It is expressly forbidden to upload photos or provide instructions that:

• Are illegal, threatening, defamatory, hateful, or sexually explicit.
• Infringe on the intellectual property rights of third parties (e.g., commissioning copyrighted characters, protected brand logos, or trademarked figures).
• Depict individuals without their consent (or parental/guardian consent for minors).
• Are intended for commercial resale or redistribution.

The Seller reserves the right to immediately cancel orders that do not comply with these guidelines, block the account involved, and recover any resulting damages from the Buyer. In the event of cancellation due to a violation of these guidelines, the Seller is not liable for any compensation.

13. Intellectual Property

All intellectual property rights regarding the Website, its software, design, text, graphics, logos (excluding materials uploaded by the Buyer), and the underlying AI models and algorithms, rest with the Seller or its licensors.

After full payment, the Buyer acquires a non-exclusive, non-transferable license to use the personalized printed book for personal, non-commercial purposes. The Buyer is not permitted to reproduce (beyond reasonable personal use), publish, sell, or otherwise commercially exploit the Product without the prior written consent of the Seller.

14. Free Printables and Image License

The coloring pages, worksheets, and other printable images offered free of charge on the Website are the copyright of Little Hero Book (© Little Hero Book) and remain its property.

You may download, print, and share these images free of charge for personal, family, classroom, library, and other non-commercial use, provided the images are not altered and no attempt is made to claim ownership of them.

You may not sell, sub-license, or redistribute the images (including on print-on-demand products, in paid bundles, or on other download sites), nor remove any credit or watermark, without prior written permission.

To license an image for commercial use, or to request any use not covered above, contact us at contact@littleherobook.com with the image URL and a description of the intended use. We answer licensing requests within 14 business days.

15. Limitation of Liability

To the maximum extent permitted by applicable law, the Seller's liability is limited to direct damage and to a maximum of the purchase price of the Product to which the liability relates. The Seller is not liable for indirect damage, including consequential damage, lost profits, or intangible damage.

The Seller is not liable for minor deviations in color, quality, or execution of the Product, nor for dissatisfaction with the AI's artistic interpretation, provided the Product substantially corresponds with the personalization input and choices provided by the Buyer.

These limitations of liability do not apply if the damage is due to willful misconduct or gross negligence on the part of the Seller.

16. Privacy and Data Protection

The Seller processes personal data of the Buyer in accordance with applicable privacy legislation. Uploaded photos are used solely to create your personalized book and are deleted after the project retention period (10 weeks). For full details on how we collect, use, and protect your data, please consult our Privacy Policy.

17. Force Majeure

The Seller is not obliged to fulfill any obligation towards the Buyer if it is hindered from doing so due to circumstances beyond its reasonable control, including but not limited to natural disasters, war, strikes, supply chain disruptions, or failures of third-party services (including printing partners or shipping carriers).

18. Changes to Terms

The Seller reserves the right to modify these Terms of Service at any time. The most current version is always available on the Website. Continued use of the Service after changes are posted constitutes acceptance of the updated terms. The terms in force at the time an Agreement was concluded remain applicable to that Agreement.

19. Applicable Law and Disputes

These terms and all Agreements are governed by applicable law. In the event of a dispute, we encourage you to contact us first so we can try to resolve the matter amicably.

The European Commission offers a platform for online dispute resolution (ODR) for consumers in the EU: https://ec.europa.eu/consumers/odr.

20. Records and Electronic Communication

The Buyer agrees that the Seller's own records — including server logs, generation timestamps, editor activity, order records, and email correspondence — constitute evidence of the Agreement, of the acceptance of these terms, and of the performance of the service, in the absence of proof to the contrary.

The Buyer agrees to receive all communications relating to the Agreement electronically, at the email address associated with the account used to place the order. It is the Buyer's responsibility to keep that address current and to check it, including any spam or promotions folder.

21. Miscellaneous

21.1 Severability — If any provision of these terms is found to be invalid or unenforceable, that provision will be applied to the maximum extent permitted, or severed if it cannot be, and the remaining provisions continue in full force.

21.2 No Waiver — The Seller's failure to enforce any provision, or any goodwill gesture made under Section 8.7, is not a waiver of that provision or of any other right.

21.3 Entire Agreement — These terms, together with the Privacy Policy and the order confirmation, constitute the entire agreement between the Buyer and the Seller and supersede any prior statement, representation, or understanding.

21.4 Assignment — The Buyer may not assign or transfer their rights under the Agreement without the Seller's written consent. The Seller may assign the Agreement in connection with a merger, acquisition, or sale of assets.

21.5 Language — These terms are written in English. Where a translation is provided for convenience, the English version prevails in the event of any inconsistency.

22. Contact and Complaints

For questions or complaints about these terms or our products, please contact us at contact@littleherobook.com. We aim to respond substantively within 14 business days of receiving your message. If a full response is not possible within that timeframe, you will receive an acknowledgment with an estimated response date.